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This web page states the following, "Is a leading provider of real estate valuations for mortgage lending." We saw that the web site said " We are located in Hickory, NC and service Catawaba, Caldwell, Burke and Alexander counties in North Carolina." It also said " With over 20 years of experience and local knowledge in the realestate appraisal business, we have a proven track record of reducing lenders time, efforts and costs in managing the appraisal process. We are a quality provider of appraisals for. We are proud to offer." The header had Residential appraisal as the highest ranking optimized keyword. It is followed by house appraisers, appraisal services, and appraisal services which isn't as ranked as highly as Residential appraisal. The next words winnappraisalgroup.com uses is Hickory NC. Newton NC was included and could not be seen by web engines.